Tags
bookPartnerships/Ecosystem/Nearbound
What’s your go to book for all things partnerships? Do you have one?
Neither did I. There are a few good books on partnerships and mainly ‘channel’ from the naughties and teens but these focus on massive company OEM and resale programmes or consumer products. Nothing allowed me to dive into my narrative I was seeing the market, of building synergistic partnerships in the eco-system, building up co-marketing, sales team collaborations and the tools, processes and expertise that was missing in what we at CaptionHub were doing since year 1.
This is a super quick read, really handy and has some great tips and tricks. Like getting to your partners sumo question