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https://nextplayso.substack.com/p/the-guide-to-becoming-a-gtm-engineer
GTM (Go-To-Market) Engineers are emerging as a key startup role focused on building AI-powered systems that drive revenue. Using tools like Clay, they automate processes like lead generation, outreach, and sales ops—work that once took whole teams. The role blends tech, growth, and creativity, and is in growing demand.
To become one:
- Learn tools by solving real problems
- Build systems that prove you can generate revenue
- Pitch companies with clear, tailored value
Core skills: systems thinking, automation and AI tool fluency, light/medium coding, and strong communication skills – this sits at in GTM but interfaces with engineering, and possibly other technical functions.
Here’s an example job description we used to hire our GTM Engineer.